• Word of the Day: Essentual

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    es·sen·su·al [uh-sen-shoo-uhl] adjective That which at its core is both critical to our survival and arousing or exciting to our base instincts: the senses and the appetites. Being such by its very nature or in the highest meaning; the ultimate experience which elicits raw emotion. That which every artisan seeks, sometimes called the ‘holy grail’ or ‘the best work I ever did that will never win an award because it’s way too personal and a …

  • How to Work With a Mentor

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    You know why you need a mentor. You took the time and energy to find one. If you haven’t yet: take your list of dreams, goals and aspirations for your personal life, find someone who has achieved the bulk of them in your industry (or if there are none, consider changing industry) and grab their coat tails and never let go. A bit of elbow grease and a whole lot of patience and interviewing will …

  • Never Hold Your Breath

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    I’m taking a scuba class right now. One of the primary laws of scuba diving is, “Never hold your breath”. This is because it only takes very small variations in pressure to collapse your lungs. I’ve been told more than once, by friends, family, and clients that I’m not responsive enough. This has always been a challenge, as my nature is to wait until i can formulate the right response. However, I rarely end up …

  • A Day Dream for a Day Job

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    The first time I ever talked to Peter was on the phone. He was interviewing me to work on a project already in development. I generally like interviews. It’s a chance to meet a new person, learn about what they do and show them what you’ve done. I was happy after talking to Peter. Not only because I was going to work with him, but from my answer to one of his first questions: “If …

  • 500 billion $ and still mortal…

    Lifestream

    Now don’t you feel better?

  • Freelancer’s Guide to Sales: Measuring your Sales Pipeline in 15 Minutes

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    Four years ago, Julie & I decided we were (emotionally) ready to buy our first house. Santa Cruz is quite expensive, with the median house price weighing in at $740,000 and the medium apartment around $480,000. This was going to have a significant impact on our monthly cashflow. We had some savings, and a loving wedding gift from both our families gave us enough to put 20% on a small apartment or townhouse. Julie and …

  • 2007 W3 Award

    News

    We are stoked to add a new W3 award to the 2007 list of achievements. I’d say more, but we just register for these kinds of awards for the party and the networking. Ok fine, maybe we are just a little excited. The 2007 Webby Awards party in June was kick ass, check out the pictures. The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning …

  • Word of the Day: Actionate

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    ac·tion·ate [ak-shuhn-nit] adjective A passion to act, driven by strong emotion, that is often considered by your more cerebral and dis-actionate kin to be extremely foolhardy. A characteristic assigned to saints, sinners, some bloggers and most entrepreneurs. Usage: “Though many people express the desire when going through the blog action day sign-up list, most were not quite as actionate as they might have proclaimed.” In honor and respect of those who boned it up and …

  • Save the World, Work from Home

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    In honor of the theme of this year’s Blog Action Day, we’ve decided to bring up the topic of commute reduction. After all, it is one of the reasons that drove most of our team to go indy. It’s as simple as this: we believe that a good number of people that work in the realm of technology can find ways to work from home and cut down on the number of days that they …

  • Crunched by Proxy

    News

    We are proud to announce that we have been crunched. Sort of. Our client Blip.tv has earned themselves the attention of the public eye. The flash video player on which we worked has received solid public recognition. And being the choice for the TechCrunch40 is pretty cool. Even their one and only complaint has already been developed and is in testing for deployment.

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