Reid Peifer

I'm an art director hailing from the great northern state of Minnesota. After a decade in the industry, I'm only interested in projects where we get to add real value. I believe in making grids, breaking grids, clean code, good type, 70's motorcycles, and craft beer.

Our designers are remarkable. Our front end team is untouchable. Even though we work scattered across the states, I am happy to show up for work everyday because of them.

This industry has a remarkable power to participate in social good. With my partners, I try to use the skills and resources that I have to help organizations reach their potential. Designers approach problems with a unique perspective, I hope I can lend that perspective to others.
Reid Peifer

Reid's Posts

  • Welcome to the deep end

    Developer. Front End Dev. Designer. User Interface Designer. Javascripterino. We all have a place in the WordPress ecosystem. We contribute to core, the plugin/theme repos, help out on forums and attend WordCamps. There’s a new kid at the pool, and he’s ready to mix it up a bit. The Amalgamator. Making things easy… too easy? WordPress lowers the bar for creating digital work. It began by lowering the bar for content publishing, and has grown … Continue reading

  • That burger was delicious!

    Peter has been yammering on and on about Daniel Kahneman’s book Thinking Fast & Slow. Rather than read the book, I hit up the Ted talk instead. Kahneman’s examination of the delta between experience and memory is rocking my socks off right now. The video was posted in 2010, so you know I’m right on the cutting edge here. Here’s the gist in case you don’t have time to settle in for a complete viewing. … Continue reading

  • RFP:
    Love em or leave em

    The topic of RFPs came up in our local WordPress user group a few weeks ago. They eat up a ton of our time, and more often than not result in absolutely squat. Worse than that, often I get the feeling that we never really had a shot at it in the first place. The evils of the RFP process have been well documented, and I don’t need to beat a dead horse. For context, … Continue reading

  • Customer Service as Art

    Rob La Gatta has an excellent piece up on Code Poet today that walks through the birth of our support system here at Modern Tribe. It’s a great read. Like Thomas Kinkade and Pablo Picasso before him, success in art is defined by crafting an approach that best connects with your patrons. The most beautiful thing about art, though? When you start with a blank slate, you can take it in any direction you want. … Continue reading

  • Costa Rica Day 2

      The first full day of these retreats is always a spreadsheet marathon. I posted teaser shots of beautiful beaches, and surf but in all reality we spent a solid 11 hours with either Quickbooks or Excel open on multiple computers. The grand takeaway from this endeavor – clock your time. Seriously, clock your time. People who clock their time are better than people that don’t do it (here’s looking at you Peter Chester).

  • A love note to WordCamp

    I got the opportunity to hit up WordCamp Grand Rapids a few weeks back. Shane and Peter are great at convincing people to tackle new and exciting things that push your comfort zone a bit, for me that means getting out into the community more. I must admit, I’m not much of a conference guy. I’m not naturally a mingler which is the key skill for conference attendance. Mingling, and expectation management. I went to … Continue reading

  • Visiting steelcase

    Sent from my iPhone

  • Fishermen in grand rapids

    Sent from my iPhone

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