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Levi’s Station to Station

Custom social media integrations helped generate more than 27K pieces of content.

Over the course of three weeks, a train traveled from New York City to San Francisco, making nine stops at train stations across the country. Levi’s partnered with renowned artist Doug Aitken to pack the tour with cutting-edge visual artists, dancers, chefs, engineers, writers, and musicians. They set out to create a unique happening at each stop, and we were charged with bringing the community along for the ride.

By building custom integrations with social media platforms, we created a unique online experience that enabled the audience to become the documentarian. In real time, users could follow along as events unfolded in multiple views with a mashup of sights and sounds captured on Instagram, Vine, and Twitter. More than 3,000 pieces of unique content were generated at each stop.

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