Harvard University
A design-forward website gives Harvard the ability to weave a compelling narrative around the university’s community, academics, and research.
Our Approach
We help you tell your story
With intention
Great content starts with the why. The how comes later. We dig deep to understand your audience, brand positioning, and ideal results. Those insights inform the strategy we use to craft the amount of content that makes the biggest possible impact.
Through connection
We focus on defining the goals of every element and then find smart ways to connect it all, so you can control your content and maximize its potential.
In collaboration
Your content creators are key. We work closely with them to understand what’s in the way and develop thoughtful governance documentation, with consideration for user roles and publishing procedures, to help your team unlock answers and unblock workflows.
For longevity
There’s no product if there’s no content. We build messaging frameworks and guidelines alongside your team to ensure they have the tools and training to continue making that content as compelling as it can be.
-
Content Audits
Assess and organize complex content libraries and user journeys early in the project to inform future decisions.
-
Content Gap Analysis
Identify content that clients still need to connect with their communities and drive engagement.
-
Taxonomy & Categorization
Define content types and build filter, syndication, and automated systems to use content more effectively.
-
Content Governance
Clarify roles, permissions, and workflows to support teams in keeping the product functional long term.
-
Content Creation
Work with subject matter experts to craft meaningful content, value propositions, messaging strategy, and copy.
Related work
Boise State University
A bold, accessible new platform supports Boise State’s 100+ sites and injects the university’s Bronco energy into their online presence.
Steelcase
A 10-year collab with the world’s largest furniture manufacturer produced a robust multisite used by employees and customers around the globe.