CODET Vision Institute
A new site, content plan, and brand assets put this practice on track to expand its reach
CODET Vision Institute provides LASIK, laser eye surgeries, and vision correction treatments by a team of expert ophthalmologists and eye surgeons in Mexico. CODET wanted their new website to enhance their brand and business footprint outside of Mexico to drive medical tourism. The new site serves as the central marketing tool within their new omnichannel marketing strategy.
Working with the CODET team, we translated their brand positioning into a strategic content plan, with targeted messaging that maps to their sales funnel. We also translated the CODET brand visual language into a digital format, creating a design system that will be used across their entire web presence. With a WordPress site that serves content in multiple languages, modular content tools, and highly efficient workflows, the CODET team will be equipped to reach new audiences and quickly adapt their marketing strategies as the business’s needs evolve.
Related Work
American Academy of Neurology
Busy neurologists can learn on the go courtesy of an American Academy of Neurology app that gamifies continuing education.
AFS Intercultural Programs
The American Field Service’s custom-built web platform allows more than 65 host countries to appeal to exchange students in any language.
Conroe Independent School District
A blend of standardized content, individual branding, and centralized data elegantly integrate Conroe Independent School District’s 60+ websites.