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data.org

How We Reimagined a Digital Platform That Helps Build the Field of Data Science for Social Impact

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The challenge

data.org wanted to better serve social impact organizations, particularly those that aren’t immersed in the field of data science. To do this, they needed to present curated and relevant resources along with content that provides context for the uninitiated.

The Solution

Design and build a WordPress website featuring a robust, easy-to-navigate resource library and the editorial tools necessary to build custom post types for everything from case studies to community member bios.

Creating a Resource Library That’s Actually Useful

data.org was keen to create a library of resources for social impact organizations that would increase their capacity to leverage data science for social good. But they didn’t want to create a redundant link repository.

After testing click-through prototypes of our library concepts and extensive user interviews, it was clear that the flat structure we originally envisioned, which let users make their own path, wasn’t effective. It turns out people were often unsure of what to search for or browse when questions about why and how their organization could leverage data went unanswered.

We pivoted to a use case-driven library that has dozens of individually sorted and filterable tools, templates, and opportunities as well as guides that provide background and context for those resources and the plausible outcomes that can be achieved with their help.

Overall, our goal was to provide data.org’s content team with the right tools to create impactful reading experiences. Content patterns for related guides and resources, quotes that link to an author’s profile, related events, and related stories allow editors to break up big chunks of text by surfacing on-topic content that helps readers dig deeper into a specific subject. The result is a resource library that’s engaging and credible.

Building in React To Meet Their Need for Speed

As an emerging platform, data.org was looking to boost engagement on their site–and sites that load fast are more likely to hang on to visitors. So React, one of the fastest web development frameworks on the market, was the perfect choice for this project.

  • %
    Page Load Time Improvement From the Previous Year, Going From 7.7 seconds to 4.4 seconds
  • %
    Increase in Page Views Year-Over-Year
  • %
    Increase in Site Visits From the Previous Year
  • %
    Decrease in Bounce Rates From the Previous Year
When we first envisioned a new data.org, we knew we needed a strong strategy, design, and development partner who could work with us to build an elegant and extensible digital platform. Modern Tribe exceeded the bar on all counts, delivering a terrific implementation of our new brand, a robust resource library, and a platform future-proofed for the evolving needs of the community.
Perry-Hewitt-1300×1300 Perry Hewitt Chief Marketing Officer at data.org