LendNation
How we launched a thoughtful new audience-focused WordPress site editors can update with ease
The challenge
The LendNation marketing team was struggling with Sitefinity technical burdens and workflow constraints, making regular updates or new features difficult. They needed a quick solution—a new website with a contemporary design that would provide a foundation for future development and growth.
The Solution
Modern Tribe created a new WordPress website with a thoughtful, audience-focused user experience, plus many custom patterns to support flexible and engaging product storytelling. We also stabilized infrastructure and achieved enterprise-level performance, SEO, security, and accessibility standards.
Understanding ideal user flows to support engaging storytelling
We kicked off the project with a Discovery phase focused on understanding ideal user flows and experience for LendNation’s audiences. Our findings informed the creation of a new website with thoughtful, audience-focused UX, including a “choose your own adventure” flow for new customers, extended navigation showcasing featured content, and a substantial toolbox of custom patterns in three different color themes to support the marketing team’s goals of empowering flexible and engaging product storytelling.
The site is now fully flexible for the marketing team to make updates by using the WordPress Block Editor combined with custom templates, patterns, and an overall improved admin experience.
Enterprise-level performance, SEO, security & accessibility
We stabilized infrastructure by hosting with WordPress VIP and Cloudflare, and ensured the new site achieved enterprise-level standards for performance, SEO, security (especially important for the financial sector), and accessibility (WCAG 2.1 AA).
Delivering significant wins
The initial new WordPress site was completed and launched within a six-month build window, providing the small LendNation digital team a stable and easy-to-maintain site that cleared the runway for them to focus on strategy and further marketing transformation in the remainder of their fiscal year.
The new LendNation website demonstrated significant performance enhancement against its predecessor—44% faster page loads led to a dramatic 99% increase in search impressions. These gains culminated in LendNation loan applications rising 26% in the months immediately following the new site launch, with the increased site traffic underpinning record levels of online funded loans in the two months post-launch.
