- A person who derives significant visceral joy from the discussion of minor technical business nuances.
- An intelligent but single-minded person obsessed with the idea that they can learn the magic behind the curtain called business by reading just one more book, going to one more seminar and talking to one last massively successful person.
- A technician struck by an entrepreneurial seizure
- A principal who performs sensationally socially silly acts, as wearing a name tag for 7 years or biting off the head of a rubber chicken (sorry no picture), to build up his brand and reputation. [see geek]