Yelp
Multisite and a modular content framework give a growing marketing team autonomy
Yelp hired a team of thousands to build their business using traditional direct sales. Modern Tribe was hired to streamline their processes with a modern marketing infrastructure and develop a set of self-service tools to alleviate the strain on technical resources.
This infrastructure expanded to serve different departments across the organization, from marketing to internal operations, each able to utilize this library of tools to quickly spin up new channels with minimal overhead and strong governance. Powered by WordPress multisite and a modular content framework, Yelp is all set to start constructing highly targeted content plays to drive new customers in key verticals.
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